Shaping the Future of
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Max Cheng is the Chief Executive Officer of VicOne.

As a renowned cybersecurity expert with over 20 years of experience, Max has been instrumental in forging VicOne’s parent company, Trend Micro, into the cybersecurity leader that it is today. Max is Trend Micro’s Chief Technology Officer of Core Technology R&D and Chief Information Officer of Information Service and Security.

Max has held several executive positions at Trend Micro. As a Director, he successfully built and developed TrendLabs to become one of the world’s leading antivirus research and product support services. He also served as the Vice President of Global Sales Engineering and Global Technical Support, developing these regional teams into highly competitive world-class technical teams, ultimately contributing to Trend Micro’s overall international business success.

As Executive General Manager, he successfully built Trend Micro’s Enterprise Business Unit with a product portfolio tailored to enterprise customers. This resulted in the successful expansion of Trend Micro’s Enterprise business both vertically within the industry segment and globally.

Under his leadership, Trend Micro’s Core Technology has become the world’s top cybersecurity threat research and solutions R&D group, excelling with numerous industry-recognized certifications and market-leading standards achieved over the years.

Max holds a master’s degree in business administration from the University of California, Los Angeles.

Ziv Chang is VicOne’s Vice President of Automotive Cyberthreat Research Lab and a Senior Director of Trend Micro’s global Core Technology department.

Ziv brings to these roles decades of cybersecurity expertise and research specialization. His main areas of research include APT groups, SCADA/5G/automotive vulnerabilities, hacker attack and defense technologies, digital forensics, and darknets. Currently, he maintains the world’s largest APT public database.

Ziv has served as the Deputy General Manager and Chief Information Security Officer of ISSDU and as the Deputy General Manager of ISSTW. As an authority in his field, he is often invited as a guest speaker in domestic and international information security conferences.

Pender Chang is VicOne’s Vice President of Research and Development. He leads a global team in developing the VicOne cloud platform and in-vehicle security solutions — defining a new standard of automotive cybersecurity solutions for OEMs and suppliers in the automotive industry.

Since joining Trend Micro in 2002, Pender has held a number of leadership positions within the Enterprise Business Unit and the Core Technology group. With his expertise in R&D, he has helped the company deliver globally recognized security solutions, including Trend Micro Control Manager, Damage Cleanup Service, and email reputation, web reputation, and threat intelligence services.

William Dalton leads the development and expansion of VicOne’s business in the European automotive market. Prior to joining Trend Micro and VicOne, William spent seven years developing manufacturing control systems in the electronic manufacturing industry. For over 25 years, William has held various corporate, functional, and regional roles within Trend Micro. Aside from these roles, William has held board-level positions in technology-related not-for-profit organizations and supported cybersecurity accelerators and STEM-related programs.

Akinobu Oda brings over 20 years of experience in automotive device development, field application engineering (FAE) for electronics distributors, and business development consulting. Prior to joining Trend Micro and VicOne, Oda spent around 10 years collaborating with customers to develop IoT-related products, solutions, and businesses.

With expertise in automotive technologies, IoT, business development, and consulting, Oda is committed to supporting the realization of a secure and safe automotive industry.

Baker Lu leads VicOne’s business development in the AMEA automotive market. With over 20 years of experience in sales, marketing, and product management — and a deep background in the automotive industry — he works closely with OEMs and Tier 1 suppliers to deliver future-ready solutions. Specializing in automotive cybersecurity, he helps customers meet complex compliance standards and stay ahead of trends like electrification and autonomous driving.