Introducing a wide range of automotive cybersecurity solutions for the SDV era, from products designed to address zero-day vulnerabilities to services such as TARA
VicOne (Shinjuku-ku, Tokyo; CEO: Max Cheng), a Trend Micro subsidiary and automotive cybersecurity solutions leader, will exhibit at the 17th Automotive World, the world’s largest exhibition of advanced automotive technologies, from January 22 (Wednesday) to January 24 (Friday), 2025. Building on its successful participation last year, VicOne is set to return with cutting-edge solutions.
Now in its 17th year, Automotive World is a premier trade show featuring over 1,800 exhibitors from the global automotive industry. The event showcases cutting-edge technologies, including innovations in connected cars and autonomous driving.
The automotive industry is entering a new era with the growing adoption of software-defined vehicles (SDVs). However, this progress also brings the challenge of increasingly sophisticated cyberattacks, demanding more robust security measures.
At the VicOne booth, we will showcase solutions designed to address key industry challenges. These include xZETA, which has unique strengths in SBOM (software bill of materials) management and zero-day vulnerability protection, and Smart Cockpit Protection, which leverages AI security technology to guard against data leaks and AI-driven attacks in automotive smart cockpit environments. Additionally, we will present demonstrations highlighting new features and collaborations with partner companies.
Main Exhibits
(1) Smart Cockpit Protection: Safeguarding Vehicle and Driver Data
New AI Guardian Feature Shields AI-Powered Smart Cockpits From Threats
Key benefits:
- Robust in-vehicle AI security: AI Guardian protects vehicles from attacks targeting AI systems, preventing sensitive data leaks from the in-vehicle AI.
- In-vehicle browser security: Detects vulnerable browsers and malicious URLs, blocks access to phishing sites, and prevents unauthorized access to vehicle systems, enhancing overall vehicle safety.
- Award-winning innovation: Recognized as the “Automotive Cybersecurity Solution of the Year” at the AutoTech Breakthrough Awards.
(2) xZETA: Addressing Vulnerabilities Beyond Source Code
Streamlining SBOM and Zero-Day Vulnerability Management to Mitigate Product Security Risks
Key benefits:
- Comprehensive vulnerability coverage: Detects a wide range of vulnerabilities, including zero-day/private/known vulnerabilities, CWEs, APTs, ransomware, and more, with 189% more visibility than the NVD.
- Efficient prioritization: Proprietary technology pinpoints critical vulnerabilities, enabling a focus on the top 10% with the greatest impact and optimizing resource allocation.
- Accurate SBOM management: Identifies the correct software version, even when mismatches occur in configuration files or documentation, ensuring precise SBOM tracking.
(3) xCarbon: Intrusion Detection and Prevention System for In-Vehicle ECUs
Empowering SDVs with Advanced Self-Defense Through Edge AI
Key benefits
- Edge AI: Leverages edge AI to analyze vehicle data in real time, enabling early detection of cyberattacks and ECU failures.
- Seamless integration: Streamlines implementation by reducing time and effort, ensuring smooth integration with existing systems.
- Enhanced analysis accuracy by linking with xNexus: Significantly improves analysis accuracy through integration with the xNexus VSOC platform.
(4) Security-Related Services: Comprehensive Support for Security Challenges
Delivering Precise Solutions Through Close Collaboration With Customers
- Risk analysis: Provides risk analysis leveraging the TARA methodology, enabling effective risk management.
- xScope penetration testing: Utilizes advanced techniques to uncover vulnerabilities, recommend targeted remediation measures, and deliver detailed reports tailored to customer requirements.
Additional Exhibits and Event Highlights
VicOne will also showcase the xNexus platform for vehicle security operations centers (VSOCs) alongside exhibits highlighting collaborations with our partners. Visitors can attend a 10-minute presentation at our booth, offering a concise overview of our innovative solutions.
Additionally, VicOne and Trend Micro’s Zero Day Initiative (ZDI) will co-host Pwn2Own Automotive 2025, the world’s largest zero-day vulnerability discovery contest. This contest brings together leading security researchers to conduct real-world evaluations of the latest automotive technologies, advancing the field of automotive cybersecurity under ZDI’s renowned platform.
By participating in Automotive World 2025, VicOne reinforces its commitment to addressing cybersecurity challenges in the automotive industry. Through cutting-edge security solutions, we aim to drive industrywide innovation and contribute to the creation of a safer mobility society.
Event Summary
17th Automotive World
Dates: January 22 (Wednesday) – January 24 (Friday), 2025, 10:00 a.m. – 5:00 p.m. JST
Venue: East Exhibition Hall 6, Tokyo Big Sight, Tokyo, Japan
Website: https://www.automotiveworld.jp/tokyo/ja-jp.html#/
VicOne booth number: E57-32
Pwn2Own Automotive 2025
Dates: January 22 (Wednesday) – January 24 (Friday), 2025
Venue: East Exhibition Hall 6 (in 17th Automotive World), Tokyo Big Sight, Tokyo, Japan
Website: https://vicone.com/pwn2own-automotive
About VicOne
With a vision to secure the vehicles of tomorrow, VicOne delivers a broad portfolio of cybersecurity software and services for the automotive industry. Purpose-built to address the rigorous needs of automotive manufacturers and suppliers, VicOne solutions are designed to secure and scale with the specialized demands of the modern vehicle. As a Trend Micro subsidiary, VicOne is powered by a solid foundation in cybersecurity drawn from Trend Micro’s 30+ years in the industry, delivering unparalleled automotive protection and deep security insights that enable our customers to build secure as well as smart vehicles. For more information, visit vicone.com.
Media Contact
Myla Pilao
myla_pilao@vicone.com
